How a targeted Digital PR outreach campaign boosted SEO for a healthcare client by securing high-authority backlinks and improving keyword rankings.
In 2023, we partnered with a healthcare client to elevate their SEO through a focused Digital PR campaign. By securing high-authority backlinks and optimizing anchor text for targeted keywords, we drove significant improvements in site authority, rankings, and overall search visibility.
The links came from authoritative healthcare publications and news outlets — the trust signals search engines and AI answer engines reward most in a health (YMYL) space.
The client's website faced low authority and visibility for key industry terms. They needed a strategic push to improve search rankings and overall domain authority, particularly for highly competitive keywords — and Digital PR was the opportunity to earn authoritative backlinks and position the site as a trusted source in healthcare.
We researched the client's competitors to find authoritative healthcare sites where high-quality backlink opportunities existed. Analyzing industry trends and top performers let us target the media outlets and publications that would offer the most SEO value.
We ran a targeted outreach program to secure backlinks from healthcare publications, news outlets, and authoritative websites — averaging a domain authority of 61.5 — and matched anchor text to the client's target keywords to lift rankings for high-traffic terms.
We monitored every secured backlink, tracking site authority and keyword movement across the year — driving a 26% lift in domain authority and a 15% increase in overall keyword rankings from the 20 high-authority backlinks secured.
Consistent, high-authority link acquisition lifted the client's domain authority 26% across the year — a durable gain, not a short-term spike.
Authority compounds. Earn high-quality links from sites your audience already trusts — and domain authority and rankings climb together.
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