Local SEO is the practice of optimizing your online presence to attract more business from relevant local searches. It’s crucial for any business serving customers in a specific geographic area because it helps your business appear in search results when potential customers search for products or services near them.

While general SEO focuses on improving a website’s visibility on a national or global scale, Local SEO specifically targets local search queries. It involves optimizing your Google My Business profile, managing online reviews, building local citations, and ensuring that your business information is consistent across all platforms.

Google My Business (GMB) is a free tool that allows you to manage how your business appears in Google Search and Maps. An optimized GMB profile is crucial for Local SEO, as it enhances your visibility in local search results, helps potential customers find your business, and provides important information like hours, location, and contact details.

Yes, Local SEO is still relevant if you don’t have a physical storefront, especially if you serve customers in a specific area. Local SEO can help you attract customers in your service area, improve your visibility in local search results, and drive more business through online channels.