Run the numbers on your
marketing stack.
We'll do it for free.
Most CPG founders can't name their blended CAC with agency fees included. We'll pull it apart for you — your channels, your spend, your vendors, your retention — and tell you where the money is actually working. Written up, in your inbox, in 5 business days.
Request your audit →
What the audit is.
Three things. No fine print.
What we look at
Your current vendor stack, including agency fees. Channel mix and spend allocation across paid, organic, retail, and marketplace. Retention signals by acquisition source. Your real blended CAC and what your marketing burn multiple actually looks like once everything is on the table.
What you get back
A written breakdown of where your money is working, where it's leaking, and the three highest-leverage moves you could make in the next 90 days. Plain English. No deck. No 40-slide proposal. Delivered in 5 business days.
What it costs
Nothing. Not a trial, not a freemium tier, not a foot in the door. We do this because the conversation is more useful with the math on the table — for you and for us.
Every dollar gets scored against five things.
We use a framework called PRIME — five letters, five questions, applied to every line item in your marketing budget. We didn't invent it. It was built by Cassie Young at Primary Venture Partners as an investment filter for SaaS companies. We adapted it for CPG because the underlying math is the same: margins are tighter than they used to be, and the founders who survive the next 24 months are the ones who can articulate every dollar's job.
How much net new customer revenue does this dollar generate, with all fees included?
Does the customer come back? Do you know which channel acquired them?
What's your marketing burn multiple — dollars spent vs. customer LTV generated?
Which channels can absorb more spend before efficiency collapses?
What does this dollar replace, or did it just get added to the stack?
Framework adapted from Cassie Young at Primary Venture Partners. Original framework: SaaS investment. Our application: CPG marketing. Credit where it's due.
Who this is for.
And who it isn't.
- You're doing $500K+ in annual revenue with at least one paid channel running
- You're paying an agency, freelancer, or in-house team for marketing and you're not 100% sure it's working
- You can name your top 3 sales channels but you can't name your blended CAC with fees included
- You're between channels — Amazon-heavy and trying to build DTC, or DTC-heavy and trying to crack retail
- You've fired an agency in the last 18 months and you're still doing some of it yourself
- You're pre-revenue or pre-launch
- You're already $50M+ with a full in-house analytics and growth team
- You're looking for someone to validate decisions you've already made
- You want a proposal in week one — we don't sell that way
Proof without
the pitch.
We sponsored a booth at Expo West 2026 with one offer: free short-form video for CPG brands. The result was 600+ brand and partner connections, 80+ founder videos recorded on-site, and 100+ direct booth leads, with roughly 60% of those brands sitting at $1M+ in revenue.
Since the show, we've been in real conversations with 30+ CPG operators across categories. Five patterns kept showing up — we wrote them up here. This audit is the next step. Same approach: useful before we're paid.
Tell us where to send your audit.
Seven fields. The last one is the most important — be specific.